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A little bit Jerry McGuire

January 6th, 2015 - 2 minute read

For as long as I can remember I’ve been inspired by the movie Jerry McGuire. There are likely countless (better) movies with a similar message, but this one stuck with me. Why? It goes something like this:

Jerry stays up all night writing his manifesto on the way client servicing should be, rather than the way it is. In the world before internet, Jerry distributes this manifesto via pigeon holes at a client conference the next day. He’s applauded for his ‘say it as it is’ stand, but as a result he’s fired from the world he largely created.


In a leap of faith (or insanity) he sets out to create his own company based on his ‘vision statement’ – to do things differently, better. He encounters considerable resistance and challenge, but ultimately he achieves what he set out to do.

There’s a number of infamous lines in the movie – “Show me the money” or “You complete me” – but the takeout moment for me is visualised above. It’s the pure joy that comes from following your own path, having the freedom to break away from the status quo and create a better way. For Jerry that was fewer clients and better, more personal, service.

This is the journey we’re on at Brand Village. One of fulfilling a desire to provide better outcomes for the the people we work for and with.

Hope you’ll come along for the ride.

Dave Griffin

Managing Partner

Brand Village