Business Logo Ideas

Business Logo Ideas

Published: July 1, 2023

If you’re a business owner planning to launch your virtual or digital presence, you need to start with logo design. But where to get business logo ideas?

For all those who have been stuck with ideas and planning for their business logos, our expert logo designer in Melbourne will help you.

Brand Village is Australia’s leading branding agency. We have worked with many businesses in Australia and helped them reach new heights. We even help people launch new businesses with a proper plan and branding strategies to stand out. Our team of expert logo designers collaborate closely with you to create a final product that will assist you in distinguishing yourself from the following companies in Australia.

Our logo design experts will create a professional and timeless logo that will serve as the foundation of your brand identity. A professionally created logo promotes trust and encourages visitors to stay on your website. It describes your work, background and how that benefits potential consumers. Here, we’ll cover what to consider when finalising a logo appropriate for your company.

Understanding the Role of a Logo in Business Branding

A logo is an emblem that identifies a company and comprises text and images. A logo gives your business an ideal visual brand symbol. A logo typically comprises a brandmark, symbol, or logotype paired with a phrase. Identification is a logo’s first and most crucial function in your business. A good logo must be simple, memorable, scalable, relevant, timeless, and unique.

A Logo assists your audience in recognising, identifying, and choosing your company over competitors. A professionally created logo can help a company develop a memorable and unique brand identity that sets it apart.

  • Customers may be able to recall and recognise the company more readily. As a result, increasing brand recognition, client loyalty, and revenue.
  • Customers will get more familiar with your logo design as your company expands. This familiarity creates the impression that your brand is approachable and dependable.

Tips to Design a Perfect Business Logo

1. Researching Your Target Market and Competitors

Researching Your Target Market and Competitors

One of the best ways to determine your target market is to look at the customers who have already bought your products or services. What is their age, where they live, and what interests them? Sending out customer surveys or participating in social media activities are efficient strategies for finding this information.

Examine the market research for your industry to find the gaps your product can fill. After examining trends for related products to understand where competitors are devoting their efforts, concentrate more on your product’s unique value.

Marketers may learn a lot from competitors by seeing who they commonly sell to and how they do it. You will better understand your target audiences as you acquire more information and engage with clients.

Competitor analysis can reinforce a client’s USPs and brand positioning, whereas peer analysis helps develop common knowledge, patterns, and standards. Competitor analysis helps generate unique work, eliminates visual plagiarism, and helps to identify good design strategies. You should also look for companies in your sector to gather insights and inspiration for a successful logo.

2. Choosing the Right Logo Style and Typography

Choosing the Right Logo Style and Typography

There are various types of logos you can choose for your business:

Wordmark Logo

Wordmark Logo

When you utilise a wordmark, you rely heavily on the word to provide most of the information. Companies with short names are more likely to choose wordmark logos.

Monogram/Lettermark Logo

Monogram/Lettermark Logo

A monogram logo comprises two to three letters, typically the first letter of the business. It converts a company’s identity into a captivating image instead of employing a conventional sign.

Combination Logo

Combination Logo

A combination logo consists of typography integrated with a symbol. Its adaptability helps make it the most widely used type of logo design.

Brandmark Logo

Brandmark Logo

A brandmark logo is a picture or symbol. The mark may be graphical and depict an actual item, or it may be an abstract form.

It is crucial to remember that fonts affect people directly and indirectly. Therefore, they must be acceptable to express a brand’s true identity. Choose from the best fonts for logo that satisfies the requirements below.

  • Completes and enhances the logo
  • Be distinct and unforgettable.
  • Be readable
  • Work on all platforms
  • Be clear about the essence of your brand.

3. Colours and Psychology in Logo Design

Colours and Psychology in Logo Design

When creating a logo, colour is yet another crucial component to consider. People’s emotions, as well as their purchasing habits or decisions, can be influenced by colours. You should use colour to create a relevant and distinctive logo for your company.

Before choosing a logo design, consider your colour scheme. Your choice of colour should convey not just your thoughts but also a precise meaning. Potential customers may be drawn to or turned off by the colour of your logo design. Learn about various logo colors, their use, and how they affect your brand by conducting research.

4. Incorporating Visual Elements and Symbols

Incorporating Visual Elements and Symbols

The fundamental elements of any design are shapes. As a method of learning new things, our brains are naturally programmed to recognise and quickly memorise forms. Because of this, distinctive and memorable forms are easier to remember and have a more significant impact.

Therefore, using a variety of shapes in your logo design helps create a stronger psychological and emotional bond between your business and its target audience. It’s critical to comprehend what each form says about your brand and how to use it to your advantage in your design.

Almost all great logos have an eye-catching symbol that differentiates them from rivals. You should incorporate a suitable symbol into your logo design to make it stand out. Use your imagination to ensure your chosen symbol is appropriate for your brand.

5. Typography and Font Selection

Typography and Font Selection

There are three to five primary font families, each with distinct “personality traits” or meanings. A typeface should be readable and clear instead of being so difficult to read that your message is lost.

Following are some tips for selecting high-legibility logo fonts:

  • Select typefaces that have traditional letterforms, like serif and sans serif.
  • Select fonts with sufficient spacing for easier reading.
  • A tall ‘X-height’ typeface should be used.

Ensure the typefaces complement one another when mixing various logo fonts in a single design. Choose a primary typeface for your business name that best captures the essence of your brand. It ought to be appealing, readable, and eye-catching. Any additional fonts should be less noticeable.

Business Logo Design Dos and Don’ts

Some of the Dos for logo design are:

  • Your logo design should be very straightforward, concise, and unambiguous.
  • Make sure your logo has vertical, horizontal, and square lockups because it should be able to be used on anything and anything.
  • Include a variety of colour shades to make sure it stands out against any background. Considering these factors also shields your brand from printing restrictions.
  • Create your logo so it may be applied to other platforms.
  • Use no more than two fonts in your logo, and pick a font that is easy to read.
  • Utilise colour, shape, and typography psychology when creating a good logo.

Some of the Don’ts for logo design are:

  • The message you want to convey is impeded and confused by a logo with too many details.
  • It’s not a good idea to use four or more distinct colours.
  • Have a range of forms accessible. If you only use one version of your design, it will be difficult to share it with others, reducing the number of people who see your article.
  • Never use a font with a shadow. It will provide a disorganised visual.
  • Avoid using online clipart and downloaded designs.
  •  Moreover, avoid plagiarism above everything else.

Putting Your Business Logo Ideas into Action

Conceptualisation is the process of continually honing an idea for logo design. Because precisely this is where we highlight the brand’s voice and product style, start outlining the logo once you have a finalised concept.

We keep making the tweaks necessary until you are satisfied with the logo. Once you have accepted the logo, we will put together a package with all the appropriate logo design file formats.


A business logo is essential as it helps them interact with their customers. Many elements make a logo good; paying attention to them can give you a versatile and impactful logo. Choosing the suitable logotype, colour, and typography is essential.

Let’s work together.