The Brief
Precision Fasteners offers high quality building materials to large companies in medical engineering and construction industries. Their services differ from other competitors as they utilise the very best manufacturers in Japan and Australia.
We wanted to create something that could be used as an industry-recognisable standalone logomark throughout Melbourne and Australia.
Precision Fasteners wanted to stand out from the sea of other fastener businesses by using a design that was unique, but needed to balance this with a design that still represented the building equipment that they sell. They wanted it walk the line of creativity and practicality.
Logo Creation
We built upon the brand attributes and values of Precision Fasteners to create a logo that would appeal to their target market within the medical engineering and construction industries.
The final product symbolised the high-quality screws, nuts and bolts from a practical standpoint, whilst creating a pattern of connecting hexagons to represent relationship building.
In the centre of the logo is the ‘precision’ point as a nod to the business name, along with the brand values of reliability and quality. The last important note is the hexagon layer that breaks form to create the letter ‘P’. It is common practice that a logomark will reference business name letters to help produce a recognisable image.
Car Shape
The “W” and “S” letters form the shape of a shield in connection with the business name “Wealth Shield”.
Letter "C" Shape
Thick straight lines used to form the letters “W” and “S” form a subtle gated image signifying strength.
Stacked Symbol
Monochromatic black and white style representing strong foundations, sophistication and security.
The Result
After establishing the foundation of the brand identity through the business logo design, we gave Precision Fasteners further insight into their branding elements.
From the logo design we were able to expand upon the business colour scheme with both primary and secondary colour palettes, as well as the primary and secondary font types. This was presented within the visual brand guidelines and has helped Precision Fasteners to create consistency in their future graphic design projects which include stationery design, website design, packaging design and social media design.
Within these brand guidelines we also established the complimentary shapes, iconography and layout that support the angles and style within the logo design. These types of elements can be used within the background of social media templates, website design, presentation design or brochure design. It adds extra depth to the brand personality and allows Precision Fasteners to prepare for a growing business that will no doubt be creating additional assets as they expand within the Australian market.
