Emblem Logos – Complete Guide (2024)

Published: December 23, 2023

Logos- they’re just a handful of letters and graphics.

This is a widespread perception that many people have about logos. However, you must know that your logo is the complete embodiment of your spirit.

Many businesses in today’s time are using logos to their benefit, especially to create recognition. While there are different types of logos in the market, emblem logos are among the most prominent ones to look forward to.

At BrandVillage, Our team of logo designers in Melbourne help you build emblem logos, especially regarding your brand identity and image. The emblem logos are slightly different from other types of logos. This blog will briefly explore the emblem logos.

What are Emblem Logos?

You must understand one thing: the emblem logos aren’t for all. Emblem logos are a traditional mark for your brand that can establish familiarity in the long run. The most common emblem logos are often found in family crests or badges.

Every business is unique and has a particular flavour to add. Companies in today’s time prefer to add their flavor. The emblem logos can suit the purpose appropriately.

The emblem logos could be bolder and minimalistic but add value in different ways. They are considered to be a type of strength and tradition. Many customers are drawn toward reliable and trustworthy brands. These brands are the ones who can smartly integrate emblems into their logos.

Who Uses Emblem Logos?

Businesses that want to retain a vintage vibe to their brand often opt for emblem logo designs. These aren’t any other brands but the well-established ones. Prestigious brands using emblem logos can create a striking identity in today’s time.

In modern times, if you’re using emblem logos, it can help to boost confidence, heritage, and confidence. Moreover, emblem logos follow a tradition that will help create a mark in the audience.

If you want to know who uses emblem logos, look at the Warner Brothers logo. Their logo is one of the prime examples of emblem logos. In a very true sense, the Warner Brothers logo is timeless and has stood the test of time. No matter which part of the world you’re in, if you see the essential elements of the WB logo, you will instantly recognize it.

Since emblem logos establish trust and confidence, various leading sports teams and prestigious universities use them. Sports teams like the NFL, Liverpool Football Club, and Manchester United use emblem logos. Regarding universities, prestigious educational organizations like Harvard, Princeton, and Yale use emblem logos.

Tips for Emblem Logos

As mentioned earlier, your emblem logos are different from your classic ones. Other elements can be carefully implemented into the logo design to establish a strong presence.

Our designers are very careful while designing these emblem logos. Let us give you a few tips that you can follow for designing the emblem logos:

Colour

The emblem logos should have a few colours, or it would just appear cluttered. Instead, an emblem logo should have a maximum of two or three colours. These colours should be a balance between bright and light.

Since you’re going to reflect a sense of confidence and tradition, you may use colours like grey, maroon or blue. However, you should carefully analyze the fact that your chosen logo colour aligns with your brand image.

Icons

One thing you must note about emblem logos is that they’re the icons. So, you may not want any extra icons. However, you should be moderate if you want to include extra icons. The extra icons you want to include should be relevant to your brand.

You can include the emblem logos within a frame. Having something relevant and relatable to your brand will often catch the eye of the audience. Going overboard with it might make it cluttered, so try to avoid it as much as possible.

Fonts

You have to be highly professional with the font in your emblem logos. If you want a vintage feel to your logo, consider choosing Serifs. It is advisable to keep the font simple.

Your emblem logo design may already have a lot going on. So, you should avoid committing the logo design mistake of including too many elements. Instead, no matter what typeface you’re using, you should choose the right logo size and design. This will eventually play an important role in enhancing the overall impact of your branding.

Key Differences Between Symbols and Emblems

Symbols are simple and clear. They use basic shapes or images to represent a brand, making them easily recognisable and remembered. For example, the Nike Swoosh represents motion and is simple enough to be seen and understood quickly.

Emblems are more detailed and often look like traditional badges. They combine pictures and words, making them look official and authoritative. With its intricate mermaid design, the Starbucks logo is one of the excellent emblem logo examples.

Critical differences in symbols and emblems include –

• Symbols are very flexible. They can be used in many sizes and places without losing their impact, making them great for everything from giant billboards to small smartphone screens. Emblems have more details, so they need to be more significant to be precise. This can make them less flexible, especially for minimal uses.
• Symbols often use ideas widely understood across many cultures and times, making them timeless and universal. Emblems can have a specific historical look that makes them feel more traditional. They are often used by schools, governments, or old companies that want to highlight their long history.
• Symbols, with their inherent modernity and approachability, inspire brands to adopt them. They are easily adaptable and can resonate with a broad spectrum of audiences. Emblems, on the other hand, are ideal for brands aiming to accentuate their history and gravitas. They can imbue a brand with a sense of distinction and establishment.

Is Emblem Logo Ideal for Your Brand?

Choosing an emblem logo is ideal under specific circumstances that align with your brand’s identity, values, and the impression you wish to leave on your audience. Here are some key considerations for when to choose an emblem logo:

• Established Tradition and Heritage: Emblem logos are ideal for organisations with a long history or those wanting to convey traditional values, like educational institutions or historic brands.
• Formal or Prestigious Image: If your brand aims to project formality, prestige, or authority, an emblem effectively communicates these qualities, often suggesting exclusivity and professionalism.
• Desire for Detailed Artistry: Brands that wish to showcase intricate designs or combine text with imagery can opt for emblem logos, which allow for complex, meaningful artistry in their branding.
• Industry Considerations: Certain industries, such as automotive, breweries, and luxury goods, often use emblem logos to evoke a classic and robust image that aligns with industry expectations.
• Need for Distinctiveness: In competitive markets, an emblem logo’s unique and intricate design can help a brand stand out and be less likely to be confused with competitors.
• Cultural or Regional Significance: Brands strongly tied to a specific location or culture can use an emblem to highlight these roots, incorporating local symbols or traditional imagery.

Conclusion

Emblem logos are all about standing the test of time. It would be best if you focused on including elements that will boost creativity and traditionalism. Your business logo ideas will be going many places, but it is all about correctly using the designs.

At an Award-winning design agency Melbourne, we can provide a logo design brief for the emblem logos. We help you build a positive and creative impact on the audience. With the emblem logos we build, we will help you establish a strong presence in the market.

Do you wish to win the trust of your audience, too? Reach out to us for the best emblem logos.

Frequently Asked Questions

1. How can I ensure my emblem logo remains clear and effective when scaled down for smaller applications?

Ans. To maintain clarity at smaller sizes, design emblem logos with bold lines and limit fine details. Use clear, readable fonts and ensure that the logo is tested at various sizes during the design process.

2. What are the best practices for choosing colours and fonts in emblem logos to enhance brand identity?

Ans. Choose a colour palette that reflects your brand’s values and industry norms—typically no more than three colours. Opt for fonts that enhance readability; serifs for tradition and sans-serifs for a more modern feel.

3. Can emblem logos be modernised without losing their traditional appeal?

Ans. Yes, modernising an emblem logo can be achieved by simplifying intricate details, updating the colour scheme to more contemporary hues, and refining the overall design to clean lines while retaining key traditional elements.

4. How do I incorporate cultural or regional elements into an emblem logo without overcomplicating the design?

Ans. Integrate key cultural symbols or colours representative of the region subtly within the emblem. Focus on one or two elements to avoid clutter and ensure the logo remains impactful and easily recognisable.