How Much is the Nike Logo Worth?

How Much is the Nike Logo Worth?

Published: July 24, 2023

The Nike logo is one of the most popular sportswear brand logos today. They have established their name in the market by constantly providing quality and efficiency. What is more surprising is that compared to its competitors, Nike has a much stronger presence in the market.

Do you know that people can easily identify a Nike logo before identifying an Adidas or Puma logo? Have you tried understanding what the worth of the Nike logo is? Let’s dive deeper into the article to know the logo design and its worth.

Nike Logo- Swoosh

Nike Swoosh

The Swoosh is one of the most premium logos in today’s time. It appears right beside Nike’s tagline of “Just Do It“. The combination of the tagline and logo makes the entire thing a core message for the brand. The logo has been the face of the company for a long time. Various high-profile athletes and sports teams are seen sporting or promoting the logo.

Nike Logo’s Worth

The Nike logo is worth around $26 billion, making it one of today’s costliest logos. The overall business that the logo brings to the table determines the overall worth of the logo. In the fiscal year 2020, the logo was around $37.4 billion based on the sales that the company achieved. However, in 2022, the worth of the logo stood around $15.281 billion, deducting the total liabilities ($25.040 billion) from the overall net worth ($40.321 billion).

History of the Nike Logo

History of Nike Logo

Nike was established on January 25, 1964, by Bill Bowerman and Phil Knight. It wasn’t until 1971 that they adopted the iconic Swoosh logo for their business. It has undergone some minor changes since its adoption as the iconic logo. The logo design changes have only helped convey ‘motion in logo design.’

But did you know a graphic design student at Portland State University created the logo? It was Caroline Davidson. When she created the logo, she had no idea it would become one of the most recognisable logos.

While the logo has undergone some minor changes since 1971, the major change was in 1995. The company removed their name from the logo and left the tagline there. Considering how modern the logo appears after the name removal, the company made this smart move. The Swoosh is popular enough to let people know it’s none other than Nike.


Considering the pace at which Nike is growing, we have no doubts that it will continue to sponsor some of the world’s top athletes. Their partnership with Michael Jordan to launch Air Jordan is one of the biggest successes even today, especially in terms of brand design. In the future, Nike will also significantly impact the sports world by utilising new technologies, moving towards more socially conscious business practices, and sponsoring rising stars.

But will the worth of Nike’s logo change? Of course. The fast pace of the business is itself a testimony to that.

At BrandVillage – A top-rated logo design agency in Melbourne, we have helped numerous businesses create an impact on their industry, just like Nike did in theirs. And we can help you, too, if you wish to leave a lasting impression on your industry. So, if you want assistance, contact us to know more!

Let’s work together.