Logo Design Course: A Comprehensive Guide 2024

Published: June 1, 2023

In this world where everyone wants their brand to be seen, have you ever encountered any brand that works without a logo? No, because there isn’t any. Designing a logo has become a business in every part of the world because people are coming up with more and more business ideas.

So, it’s the perfect time to learn about all logo design features – a tiny image that can make a brand see, connect, and let its users know about your product or services.

In a logo designing course, you will learn about typography, fonts, and all other details you see in a logo on professional software like Adobe Illustrator. The best part, learning logo designing has become accessible as you can now learn it from your home too.

If you want to learn how a logo design course practically applies to the projects of professional logo designing companies in Melbourne like BrandVillage, read this blog further.

The Different Types of Logo Design Courses

Learning logo design through a professional course has become easier and more accessible. Anyone can learn this course whether you live in which part of the world or do a job. Let’s see the different types of logo design courses.

1. Online Logo Design Courses

Online logo design courses have made it very accessible for people, graphic designers, and marketing professionals to do logo design courses from anywhere in the world. So now you can sit anywhere and learn the course. It is beneficial, especially for freelancers and students considering starting something new with their studies and other work. Besides, it’s an affordable way to learn logo design as you don’t have to get transportation and other traveling costs.

Some popular platforms for online logo design courses are Udemy.com, SkillShare.com, Coursera.com, and LOGO.com.

2. In-Person Logo Design Courses

In-person, a logo design course is beneficial for those who want to come face-to-face with other students and the instructor. This way, you can get feedback and critique from the instructor and compare and get ideas from your fellow mates. If you can manage your time and other costs, do a logo design course with a professional and start your career today.

Some of the in-person logo design courses are provided by the Shillington School of Graphic Design Melbourne, The School of Visual Arts (New York), and The Graphic Design School.

3. Self-Paced Logo Design Courses

Self-paced logo design course will give you the flexibility and convenience to move with the course at your speed. Sometimes, students, freelancers, or job seekers are unavailable for the whole week but only on weekends. Therefore, it’s the best choice for those who want to ensure their work is maintained while learning something new.

Some self-face platforms for logo design courses are Canva Design School, Dribble, Skillshare, and more.

The Benefits of Taking A Logo Design Course

Learning to make a professional and all-time hit logo design from a professional company or platform has many advantages. Let’s read them.

Learn From Experienced Designers

You can get practical and in-depth knowledge, tips, and insights from a professional who has already designed many logos and worked in this industry for many years.

Get Feedback On Your Work

Getting feedback on anything you do can help you design better and grow better. Therefore here, you will get the best advice from the instructors as well as your peers.

Build Your Portfolio

All logo design courses offer assignments and projects to help you create a portfolio for future references and projects.

Get Certified

Getting a certificate from a professional company gives you good freelancing projects and job opportunities.

How To Choose A Logo Design Course?

These are several things you should consider while choosing a logo design course.

Consider Your Budget

Consider your budget and capability to spend on a logo design course. Remember prices depend on various factors like company profile, duration of course, etc.

Consider Your Learning Style

Think about your routine for the next 3 months, then choose the learning style accordingly. If you are doing some other job, enroll for a self-paced or online course, and if you are willing to give time, then for an in-person logo design course.

Read Reviews

Always check the reviews from other people on the website or app before enrolling. It will inform you about course content, expertise, and teaching potential.

The Logo Design Process

The logo designing process involves many stages before delivering a final logo to the brand. These are:

Brainstorming

First, brainstorm about the brand values, target audience, and different types of logos you can make for the company.

Sketching

After you get all the ideas, start sketching the designs roughly on paper and then select some accordingly.

Wireframing

It’s time to draw the outline for the logo using professional software and refine the overall structure, logo font style and logo colour.

Iteration

It means altering the logo in different fonts, shapes, colour combinations, and typography to match the client’s requirements and changes.

Finalisation

After the client gives a heads-up for the logo, minimal alterations are made, and the logo is adjusted for different platforms.

Designing A Logo In Adobe Illustrator

Adobe Illustrator is the most famous logo design platform because of its precise control and flexibility. With these steps, you can provide a perfect logo to your clients.

Creating Shapes

First, start the process by using shape tools that will give a basic shape to your logo. You can use the Pathfinder tool to make a unique and complex shape for the logo.

Using Typography

Then you should choose a suitable and unique font or custom lettering to present the client’s brand identity and tagline. All this can be done by using the Type tool.

Applying Colours

Colours play a big role in the logo. Try to choose trendy colours according to the brand. For example, if it’s a jewellery brand, add gold, silver, black, and white colours. Use Color Panels or Swatches to apply gradients or different colours to your logo.

Fine Tuning

Everything in your logo must be perfect, from elements to size, shape to curves, to make it stand out and look appealing. Therefore, refine it using tools like Pen Tool, Shape Builder, and others.

At last, you have to save and share your logo, export it in logo design file formats like JPEG or PNG format, and give it to the client.

Tips For Creating A Memorable Logo

As a company working for marketing and logo design of brands, we are here to give you some expert tips to make your logo stand out from other basic logos.

• Keep It Simple: Try to accumulate only some things in one place. The logo is a small thing; all people want to find it attractive, for example, the logo of Apple. They give it the shape of an apple and a small cut that looks like a bite. Even small kids these days know the logo of Apple.
• Use Contrasting Colors: Choose the base and fonts in contrasting colours to make your logo stand out. It can give clarity and also looks visually appealing. Always choose safe and trendy colours because once a logo is made, it remains the same for years and generations.
• Be Creative: Try to think outside the box, making your logo simple but creative. Like Airbnb, it was an idea for homestays and resorts that feels luxurious and at home. So they decided to choose the universal symbol of belonging.
• Consider Versatility: Always test the logo’s appearance in different common backgrounds like black, white, grey, and other colours.

Conclusion

Now you know everything about logo design courses, it’s time to know which company to choose for your course. Contact Melbourne-based Design Agency – BrandVillage. Our logo design experts have successfully created logos for brands like Noir, Hills Marketplace, Podcast Production Mill, and others.

They will tell you all the needs to help you design successful and standing-out logos.

Frequently Asked Questions

1. What type of logo is most commonly used?

The most commonly used type of logo is the “pictorial mark.” This type of logo consists of a graphic-based design that is simple yet iconic, making it easily recognisable and memorable.

2. What are the key skills needed for logo design?

Essential skills for logo design include creativity, understanding of colour theory, proficiency in graphic design software like Adobe Illustrator, and knowledge of branding and marketing principles.

3. What are the five crucial elements in creating logos?

The five essential elements in creating logos are simplicity, relevance, memorability, versatility, and timelessness. Each element ensures the logo effectively represents the brand across various platforms and over time.

4. What are the seven different types of logos?

The seven main types of logos are emblem, pictorial mark, abstract logo mark, monogram, mascot, combination mark, and wordmark. Each type offers different advantages depending on the brand’s needs.

5. What should I understand before starting to design a logo?

Before designing a logo, it’s crucial to understand the brand’s core values, target audience, and competitive landscape. Additionally, being familiar with the latest design trends and having a strong grasp of design fundamentals is essential.