Published: May 6, 2023
Have you ever taken an eye test where the optometrist asks you to read some letters or symbols? How does it feel when you are trying to read them but it’s illegible or a sore to your eyes?
Something similar happens when the font for your Company’s Logo goes wrong. In many cases, the wrong selection of logo font does more harm than good.
Selecting the right font can affect how your logo finally looks like. As the Logo is the face of your Company, it needs to be well thought out and must align with the brand’s image, values and message. The logo should be legible, readable, of the right size and scalable.
A font’s size and style are crucial; it should balance not too small or too big simultaneously, not too loud or too bold. It has to adhere to the aesthetic appeal that matches your brand.
In the blog below, we will discuss some fonts used by major brands like Tiffany, Google, and Coca-cola to get an idea about how merely a simple logo font selection can make or break the game!
Choosing the right fonts, like the Serif, Sans- Serif, Display, Custom or contrast of two fonts, can help design the Logo that gets noticed and can impact a brand’s identity. Each font type has its own characteristics, and only a professional’s fisheye can find the difference.
Our team at BrandVillage has been delivering excellent logo designing services in Melbourne for 5+ years, and we are well-versed with the font, font types, colour combinations and designs for a logo.
From our experience logo design Melbourne professionals, let’s go through the details of different fonts to find out how each font style caters to a different brand, and how it can help elevate your presence at a click!
In typography, a Serif font shows small lines or strokes at the end of the letters. It first originated in Greek writings on stone. This font style is trendy amongst luxury and premium brands. Serif font is classified into four subgroups-
Serif fonts are easier to read, classy and have a formal and elegant appearance. This font is used in print media. The font represents the trustworthiness of the brand. Tiffany and Co is a prominent and iconic example of a brand that uses this font. The font exudes the luxury, extraordinary craftsmanship and creativity that the brand stands for.
To choose the proper Serif Font, one should keep the following in mind:
In typography and lettering, Sans – Serif fonts don’t have serifs. In other words, no features at the end of strokes. This font style can be seen in the logo design of many tech companies. They are more modern.
It is classified into three or four groups:
One brand that uses the Sans-Serif font in its logos is Google. It uses Product Sans. It’s without any dashes, indents or extensions of the tips of its characters.
Choosing a suitable Sans- Serif is best
The Script font is a direct influence of handwriting and calligraphy. It’s more fluid and cursive in nature. This font is commonly used by beauty and fashion brands to depict feminine characteristics. They convey the history of your brand. There are two types-
The renowned brand Coca-cola logo uses the Spencerian script, a type of cursive handwriting that is very distinctive and invokes nostalgia for the era gone by. This font is commonly used for wedding invitations, greeting cards and certificates.
If you plan to choose this font for your Logo
As the name suggests, this font is designed to Display, to draw attention through large titles. The fonts have distinctive features like shadow, engraved, inline or hand-tooled lettering. This font style is used to make a bold statement and create a unique identity for the brands that use this font while designing their Logo. High-end brands often use this font. This font style helps create an unforgettable brand identity.
The luxury brand Chanel logo uses this font style, which matches their style, elegance and class. The font in Chanel’s Logo depicts the brand’s premium personality.
Tips for choosing this font for your Logo:
A font that is designed and made tailored to your requirements. It uses a mix of contrasting fonts specifically customised to your brand. The Disney logo is a classic example of customised font Waltograph was designed and named after Walt Disney. It has given the brand a unique identity and high brand recall.
When creating a custom font, one must be very careful:
A logo can help define your brand and establish trust and loyalty. Choosing the right font is essential as it can affect the Logo in many ways. The font should give the flexibility to use the Logo across different platforms without it being distorted or changed due to changes in size, shape or medium it’s used in. Choosing a versatile font is thus very important.
The font should give a logo style that matches the brand. Using the right font is crucial to the brand your Company stands for. A company that deals with fashion beauty should consider using script font, whereas a tech or digital company should try a font like Sans- Serif used by Google. One can also experiment by designing a font that becomes iconic with your brand.
Choosing the font for your Logo should be made in conjunction with a professional designer who understands the intricacies and the pros and cons of each font that could make or break your Logo. Sometimes not investing time, effort and money in choosing the right font and Logo can cause much more damage. A professional logo designer or a design agency can help you carve out a logo with a distinctive font style unique to your brand’s identity.
As a trusted design agency in Melbourne, Our experienced and qualified logo designers team has helped many clients choose the right font or logo design. They have successfully made some of the most prominent and eye-catching logos that have given a new identity to the brand.
If you’re also struggling with your brand’s most effective logo design, connect with our logo design experts in Melbourne to get through the right process.
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