How Much Does A Logo Cost In 2024?

Published: November 16, 2022

Whether you’re launching a new business, planning on taking your startup to the next level or rebranding your existing venture, getting a logo is a must. 

A logo is a very first impression someone will get from your business. So, it’s crucial that your logo design is not only memorable but also represents who you are as a brand. With the rise in competition and many businesses looking for ways to gain an edge, there’s no better way to stand out than having a unique logo design.

But a question arises: how much does a logo cost in 2024? Logo prices on the market can range between $5 to over $2,500, depending on which logo design option you choose. 

In this article, we’ll discuss different logo design options for those with low, medium, and high budgets.

3 Key Factors to Consider When Choosing a Logo

Before deciding on the best logo design option for your business, there are three key factors you should consider that directly affect the price of your logo design.

Logo Type

Logo designs can be simple or complex. If you want something simple and minimalistic, you’ll be able to get away with paying less than if you were looking for something more complex and sophisticated. 

Simple and generic logos tend to be cheaper because they don’t require as much time and effort from your designer. However, designing a unique logo that truly represents your brand’s personality is a more intricate process.

Quality

Quality is the most important thing to consider before investing in a logo design. A quality logo can be the difference between a brand that gets lost in the sea of other similar brands and one that stands out and becomes memorable for years to come. 

Logos such as Channel or Google may be simple in design, but their value is in the message they transmit. The inner meaning and emotional charge of these logos are what makes them high-quality designs – and, therefore, a more expensive investment.

If you’re looking for a unique and memorable logo that represents your brand’s personality and will be relevant years from now, you need to be prepared to invest more.

Budget

Obviously, another important factor to consider when choosing the right logo design is your budget. 

If you’re operating on a low budget, you might have to consider cheaper options, such as DIYing your logo or buying a customizable template. These options may be a great way to get started with a low budget. However, as soon as your business starts taking off, you’ll likely need to invest in high-quality rebranding. 

If you are in Melbourne and your budget is higher, you could invest in a freelance designer or even hire a logo design agency Melbourne to get a professional and unique logo design.

Logo Design Prices: Where to Get Your Logo Design?

The cost of a logo design can vary between as little as $5 to as high as over $2,500. Here are five logo design options you should consider depending on your budget.

DIY

Price Range: The cost of the graphic design platform

DIYing your logo is the cheapest option as it doesn’t require investing in a designer. 

However, contrary to what you may think, DIYing your logo isn’t entirely free. You will need a tool to design your logo – and the cost of graphic design tools varies greatly depending on the complexity of the software. 

Another thing to consider before DIYing your logo is the steep learning curve. If you don’t have any logo design skills, designing your own logo may be a struggle. 

If you don’t mind learning the basics of logo design or you already have some logo design skills, you can use graphic design tools such as: 

• Adobe Illustrator: $20.99 per month
• Affinity Designer: $54.99 one-time purchase
• Canva Pro: $119.99 per year

Buy a Logo Template

Price Range: Between $10 to $50

Another option is to buy and customize a logo template. These templates are generic, but you can customize them to your liking and match your branding. However, even after customization, you’ll end up with a generic logo similar to what many people use. 

If you’re ok with that for the time being, here are a few places where you can buy and customize a logo template: 

• Creative Market 
• Adobe Spark
• Graphic River 

On these platforms, you can find logo templates that range between $10 to $50 on average. If you’re looking for something more professional, many of these sites also offer premium bundles at a higher price.

Low Budget: Use a Logo Maker

Price range: Between $0 to $125

Using a logo maker is the next cheapest logo design option. AI-based logo makers allow you to create your own logo, picking from hundreds of pre-designed elements that can be combined in any way you like. However, the downside is that these platforms offer very limited customization options.

Here are a few logo makers you can use to generate your business logo: 

• Zarla: free
• TailorBrands: starts at $9.99 per month
• DesignHill: one-time payment of $65 for a high-resolution logo with vector files
• BrandCrowd: starts at $9 per month

Hire A Freelance Logo Designer

Price range: Between $50 to $2,500

A great option to have your logo designed at a low or medium cost is hiring a freelance logo designer on platforms such as UpWork or Fiverr. You can find professional and talented designers on these platforms, typically charging prices that range between $50 to $500. 

If your budget is higher, you can look for an established logo designer outside of freelancing platforms. These freelancers usually charge higher prices due to their extensive experience. Their logo design packages can range anywhere from $500 to $2,500. 

If you’re looking for high-quality logos but want to save money, consider getting more than one quote from different designers. This way, you can compare their style, quality, and pricing.

Hire A Design Agency

Price Range: upward of $2,500

If you’re looking for a unique logo that will stand out from the crowd and last you for years to come, then hiring a design agency is the best option. 

The downside is that it’s also the most expensive option, with logo design packages starting at $2,500 and going up from there.

How Much Should You Pay for Your Logo?

While it’s impossible to say precisely how much your logo should cost, the information in this article should help you narrow down some possibilities. 

When deciding which option is best for you, consider the logo complexity and quality you’re expecting, as well as your budget. Your options are as follows:

• Low-Budget Options: 
  • DIY
  • Use a logo maker
  • Buy a customizable logo template

• Medium-Budget Options: 
  • Hire a freelance graphic designer 

• High-Budget Options: 
  • Hire a design agency

If you’re located in Melbourne, Australia, and you’re looking for a high-quality logo that won’t break the bank, consider hiring an award-winning design agency Melbourne – BrandVillage, with a team of talented logo designers waiting to create the best logo for your business.