What is a Website Hosting Service?

What is a Website Hosting Service

Published: July 8, 2024

Did you know that 88% of web users abandon sites due to poor performance? Also, a one-second delay can decrease user satisfaction by 16%. In today’s digital age, having an online presence is essential. However, to have a website, you need more than great design and content; you need reliable web hosting.

Website hosting allows us to make websites accessible via the Internet. Reliable hosting is crucial for maintaining a consistent online presence. It ensures your website is accessible anytime, enhancing performance, speed, and security. This is essential for businesses, as downtime leads to lost traffic and revenue.

At BrandVillage, an award-winning website design Melbourne agency, we pride ourselves on being a web design and hosting expert. With over 5 years of experience, we’ve designed websites for top-ranking brands. We understand the importance of a solid foundation for your online presence. Let’s explore web hosting and its benefits in detail.

What is Website Hosting?

Website Hosting

When you create a website, all the data, including text, images, and code, must be stored to access. This storage is provided by web hosts. These are the companies that maintain powerful servers designed to store website data. They deliver it to users around the globe.

Website hosting servers are specialised computers. These run continuously to ensure your website is always available. They have the required hardware and software to manage multiple websites. They handle internet traffic and provide a reliable connection.

A robust server infrastructure ensures that your website can handle high traffic volumes. They load websites quickly and remain secure against potential threats.

Difference Between Web Hosting and Domain Name

A domain name is your website’s address on the Internet, like https://brandvillage.com.au/. Web hosting is the service that stores your website’s files on a server. When users enter your domain name, it directs them to the web hosting server where your site is hosted. Both are essential for creating a functional website.

How Does Web Hosting Work?

How Does Web Hosting Work

Web hosting stores your website’s files on the server, which runs continuously to keep your site accessible. Here’s how it works:

Server Storage and Data Access

Your website files are uploaded from your local computer to a web server. The server provides resources. These include RAM, hard drive space, and bandwidth to ensure your site runs smoothly.

DNS Resolving

When someone types your domain name into their browser, the DNS (Domain Name System) translates this domain into the server’s IP address, directing the user to the correct server.

Browser-Server Interaction

The browser sends a request to the server. It then retrieves and sends the necessary files to the user’s browser, displaying the website.

Data Transfer and Bandwidth

The server manages data transfer, ensuring your website loads quickly and efficiently. Adequate bandwidth is essential to handle traffic and avoid slowdowns.

Web hosting providers handle these technical aspects. They maintain the servers and ensuring your website performs well and stays secure.

Types of Website Hosting Services

Types of Website Hosting Services

1. Shared Hosting

Shared hosting means multiple websites share the same server resources. It’s cost-effective and easy to set up, making it ideal for beginners.

  • Pros: Low cost, easy management, and maintenance handled by the host.
  • Cons: Limited resources, the potential for slower performance due to shared usage.

It is ideal for small websites, blogs, and personal projects.

2. Virtual Private Server (VPS) Hosting

VPS hosting provides a virtualised server environment with dedicated resources. It offers more control and stability than shared hosting.

  • Pros: Greater control, improved performance, customisable environment.
  • Cons: Higher cost than shared hosting, requires some technical knowledge.

It is ideal for medium-sized websites, growing businesses, and developers.

3. Dedicated Hosting

Dedicated hosting gives you an entire server only for your website. It provides maximum performance and control.

  • Pros: High performance, full control over server configuration, enhanced security.
  • Cons: Expensive, requires technical expertise to manage.

It is ideal for large websites, e-commerce sites, and high-traffic websites.

4. Cloud Hosting

Cloud hosting uses multiple servers to balance load and maximise uptime. It’s scalable and reliable.

  • Pros: Scalability, reliability, pay-as-you-go pricing.
  • Cons: Can be more expensive complexity in management.

It is ideal for websites with fluctuating traffic and growing businesses.

5. Managed Hosting

Managed hosting includes server management services. It is where the hosting provider handles maintenance, updates, and security.

  • Pros: Hassle-free management, enhanced security, expert support.
  • Cons: Higher cost, less control over server settings.

Ideal for businesses that prefer to outsource server management and high-traffic websites.

6. Colocation Hosting

Colocation hosting involves housing your server in a data center. You own the hardware. However the data center provides power, bandwidth, and an internet connection.

  • Pros: Full control over hardware, enhanced security, and reliability.
  • Cons: High cost, requires significant technical knowledge, responsible for hardware maintenance.

Ideal for large enterprises and businesses with specific hardware requirements.

7. Reseller Hosting

Reseller hosting allows you to buy hosting space and resell it to others. It’s a good option for entrepreneurs looking to start their own hosting business.

  • Pros: Potential for profit, complete control over customer accounts, scalability.
  • Cons: Responsibility for customer support, requires knowledge of hosting management.

It is ideal for entrepreneurs, web designers, and agencies offering hosting services.

8. Self-Service Hosting

Self-service hosting involves managing your server and software. You handle all the setup, maintenance, and updates.

  • Pros: Full control, customisable environment, lower costs.
  • Cons: Requires extensive technical skills, time-consuming, responsible for all maintenance.

It is ideal for tech-savvy individuals, developers, and businesses with in-house IT expertise.

Key Features to Look for in a Hosting Service

Uptime and Reliability

Uptime ensures your website is accessible 24/7. Industry standards recommend a 99.9% uptime guarantee to reduce downtime.

Speed and Performance

Hosting affects website load speed, which impacts user experience and SEO. Factors like server location, hardware quality, and resource allocation influence performance.


Look for essential security features to keep your site secure. These include firewalls, DDoS protection, and malware scanning. SSL certificates encrypt data, secure transactions, and boost SEO. Regular backups and easy restoration ensure data safety and quick recovery.

Customer Support

24/7 customer support via chat, email, or phone is crucial. It helps resolve issues instantly, preventing prolonged downtime and technical problems.


Ensure your hosting plan can scale with traffic growth. It must offer flexible upgrades to higher plans as your needs evolve.

Control Panel and User Interface

A user-friendly control panel, like cPanel or Plesk, simplifies site management, even for non-technical users.

Superior Performance

Tailored cloud solutions can optimise performance based on your specific needs. Dedicated resources in private or public clouds enhancing performance and reliability.

Multi-Cloud Flexibility

Hosting that supports platforms like AWS and Azure provides flexibility and redundancy. Multi-cloud setups enhance performance, reliability, and disaster recovery.

Increased Security

Hosting that meets industry standards like PCI-DSS, HIPAA, and FISMA ensures high levels of security for sensitive data and regulatory compliance.

Greater Control

Dedicated server resources prevent interference from other users. It provides full control over server configurations. It also allows for tailored optimisations and better performance.


Selecting the right web hosting service is essential for ensuring your website remains accessible, secure, and efficient. A well-chosen hosting plan can support your business growth, improve user experience, and safeguard your data. Remember to assess your needs and compare different hosting options to find the perfect fit.

At our design agency in Melbourne, we’re passionate about helping businesses thrive online. Our web design and hosting expertise means we can offer tailored solutions that meet your unique requirements. Whether you’re starting a new website or looking to improve an existing one, we’re here to help every step of the way.

Ready to take your website to the next level? Connect with our web design experts at BrandVillage now to know more!

Let’s work together.