Published: April 28, 2023
“Whenever any startup or new business approaches us for logo design, I feel elated.”
To me, designing a logo isn’t just adding the company’s initials to some elements; it’s like writing your whole business’s story down in 250×150 pixels. It is the most challenging yet satisfying job for me.
Hello there, I’m Kate, the founder of BrandVillage. Over the years of meeting the branding and marketing goals of businesses, I’ve honed my skills in the industry, and now, I proudly flex my expertise in logo designing, graphic designing, website designing and branding.
It’s a true-blue joy to curate unique yet resembling brand identities and help brands succeed with an impactful and lasting image that sets them apart from the pack.
If you are looking for a creative logo designer in Brisbane who can design a distinguished logo that leaves an unforgettable impression on your audience’s mind, then connect with BrandVillage, the award-winning logo design agency Melbourne. We offer top-notch, copyright-approved designs and unparalleled client services.
Do you need any introduction to these monograms?
Whenever we encounter these three iconic stripes, the first name that clicks in our mind is Adidas! The versatility and simplicity of this design, symbolising the brand’s focus on excellence and performance, has helped the brand establish a strong connection with the customers, clearly depicting the importance of a logo for a business.
New brands have to face massive competition during their launch. Creating a strong brand identity, with an effective logo design, is a smart way to stand out from the competitors, quickly expand, grow and succeed in the digital landscape.
A logo is just like a person’s face, the first thing we notice whenever we encounter a brand or its deliverables. It is the first contact point between new customers and a brand, and a customer often frames their POV (point-of-view) about a brand through this visual identity. A well-designed logo can set the backdrop of your brand, representing the company’s personality, offering and values.
This is especially true for local businesses in Brisbane, where a strong logo can help build brand recognition and loyalty within the local community. When I create a logo design for businesses in Brisbane, I ensure the logo design represents and resonates with the local culture. Being well-versed in Brisbane’s culture, tradition, and history helps me with a seamless logo design.
Expert Tip: For businesses focused on tapping only local regions should get a custom logo incorporating the flair of the city, its culture, history or landmarks that resonate with residents’ sentiments.
While designing the logo, I work closely with the business to understand the target audience and brand personality to produce end results incorporating location-specific colours, patterns and symbols that can help you stand out from the next business in Brisbane.
The St Hugo Logo is one of Brisbane’s prime examples of Professional Logo Design. Modern and sleek typography in bold Sans-serif font, subtle gradient, and excellent choice of colours (Burgundy and Golden) give this overall visual identity a luxurious and sophisticated look.
Burgundy colour enhances the premium feel, giving the sense that they produce the best wines, and effectively communicates the brand’s message – Smooth and Premium Offerings.
The overall design is timeless, crisp and clean, easily recognisable and memorable. Moreover, the sleek design can easily be adapted to different marketing and branding elements, effectively and seamlessly conveying the brand’s value of quality, elegance and sophistication.
Who would not want to leave a strong impression on their customers? The key to establishing the perpetual effect of a logo is working on details. I literally craft a brand story in every nook and cranny of the space. Pay extra attention to each colour, shape, typography and spacing.
I take immense pride in stating that every graphic design project I make fits the client’s exact vision.
There is a difference in POV when discussing logo design–
You see the logo as a small picture. However, for me and my team, the logo is a visual representation of your brand, reflecting your brand’s message, values and perspectives.
For us, the 200 X 400 pixel canvas is a big platter (ample space) with lots of design potential, and we believe each line, font, colour and even pattern in a logo represents your brand.
A logo is your official spokesperson; it can speak to the audience about the business and its values. It has to be carefully and mindfully custom-designed using these secret ingredients I learned during my graphic designing course.
I feel the process we follow ace our logo design game. However, our design process may sometimes vary slightly depending on the client’s needs. It typically begins with a consultation where the client shares their brand’s vision, mission, values and ethics. This helps me think along those lines while designing the logo. Also, I personally like to take advantage of face-to-face meetings at regular intervals.
I generally follow this process while designing the logo –
Once done with the Q&A round, we explore the details of the target audience and culture of the brand. Wondering about the role of the target audience in the logo design process? Let’s exemplify with a blunder!
This was the worst logo in the history of logo design. It was designed to reflect London Olymoics 2012 but ended up being a jagged design, and failed to resonate with a broader audience. This clearly depicts the cautionary tale of the importance of the target audience’s understanding while designing a logo.
You can choose a freelance logo designer or a creative agency. Though both have their own pros and cons, you need to have a settled understanding of what you want. If you are just looking for professional logo design services, consider these factors:
I am not patronising you to hire a logo designing agency in Brisbane because we are the one. I have done freelance work earlier and could see that working with the team has not only added to my efficiency but assisted me in providing the best result consistently, accurately and on time. Different members working in sync towards one goal create synergies, ultimately benefiting the clients.
Professional logo design is crucial for any company or business for people to remember and recognise it. To create a strong brand identity, differentiate itself in this highly competitive market and have a brand that people can remember, it is essential to hire a company or a designer who understands and transforms it right in the forms of simple shape design with colour schemes that match with your mission vision and aesthetics.
BrandVillage is rewarded logo and graphic design company, that has a unique and step-on advantage over other logo design companies. Our experts have delivered excellent logo, graphic and web designing services for 5+ years. We have a team of local design experts who are thoroughly versed in Brisbane’s tradition and culture and offer your brand the ideal options or visual identities.
Request a free consultation from our experts to check the level of experience and expertise we claim.
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