Published: April 28, 2023
Imagine you are on a relaxing backpacker road trip in Australia, heading to Townsville and looking for a place to halt, not knowing and familiar with all the city en route. But the moment you pass by a banner with the above logo, you get attracted and plan to explore the place. You feel that the place is what you were looking for, with some great postcard beaches, lots of sunshine and a place for a relaxing break.
How did you come to this conclusion when you have not even researched the city? It’s the LOGO that spoke to you about the place.
It helped you to create an impression and visualise an image of the place it is. As the saying goes, a picture speaks a thousand words, and the Logo says it all for a company or business. It helps to create the brand it is.
Every local company’s logo must match the local products or services. Thus, a logo should be designed by a professional designer or design agency. Hiring a local designer is crucial as they understand the local culture, likes, dislikes, and work ethics.
Our logo design Melbourne experts are available at your service for all those struggling with a strong brand presence in Townsville.
A professionally designed logo has fine elements that give it an edge above. It’s tailored to the exact fit based on the client’s requirements, keeping in mind the local market and blending the cultural aspects to resonate well with the local public who would actually use the products or services.
It increased the company’s brand credibility. If designed by a professional, they ensure that it is unique with varied elements, making it more recognisable amongst the competitors in the same market.
The logo reflects the sentiments of the local public, which must be considered before finalising the design as it can sometimes hurt the feeling or affect them unintentionally. As in the above pic, the logo for Australian Made had to be changed to the one on the right as the one on the left resembles a virus. Logos like Mcdonald’s and Starbucks have become inherent parts of many people’s lives worldwide.
A well-researched logo with simple designs and colours helps the customers understand the services or the scope of work the company can provide. The above logo by Tropical Lawn Care is very much relevant to its services, like lawn mowing, gardening, or hedge trimming.
The above Logo of A1 Concreters Townsville, a professional concrete company, is simple and versatile. It can be used on any marketing materials the company wants to use. The logo is catchy and memorable, and easy to recall the company’s defining symbol/image or, in other words, its Logo.
So, having a simple, memorable, timeless and relevant logo for your business’s products or services is essential. A well-designed logo also considers the right typography as the logo should be easy to read and comprehend, and the font style and size also can make a difference. The more original and unique the idea, the more likely it attracts people’s attention to the brand it represents.
It is not every day that you design a logo for your company, or it’s not something you change every fortnight. It’s a permanent symbol that depicts your company’s values, ethics, mission, and vision goals all encompassed into one. Designing a logo is a process that requires you to follow specific steps for the right outcome.
When a client approaches a designer to design their company’s logo, there must be a clear understanding between the two parties about the requirements, with a far-sighted view. Proper research is one of the foremost steps in the process, followed by sharing the first rough sketch with the client.
The fonts, symbols, and colours should generally have some influence from the local city, which helps the brand’s customers create a bond.
The next step is to work on the client’s feedback, make the required changes, and provide clients with some ideas they may not have considered or may have missed.
It’s always a good practice to have transparent communication, regularly update the client on progress, and follow the timeline.
Having a designer or designing agency that is local to Townsville is a significant advantage as it helps you meet them often, leading to lesser communication gaps; they also have a better understanding of the culture and local mindset and can avoid making any controversial symbol that could affect the local sentiments or raise any unwanted debate that could lead to negative publicity of the brand.
A local designer can add the elements unique to Townsville as they would be aware of what defines their city and makes the local public tick. It helps them make the logo fit and be relevant for the company.
There are always some pointers one needs to bear while deciding upon a Designer or Agency to design your logo.
Hiring a local designer can also be of advantage for the economy of your city as the money is not sent out. Look at the portfolio of work done by the designers in the past to visualize their logo.
Sometimes cities are known by some brands or products local to their city or town. Townsville is famous for the Cowboys League club and also Reef HQ Aquarium. Their logos are distinctive to the brand and the services they stand for.
A brand without a logo is an address without a postal code. The importance of a Logo is understood when a child who can’t read or write can recognise the product.
A logo defines the company, it represents the character of your brand that helps in brand recall, enhances the brand recognition and increases your brand awareness amongst people in all walks of life.
Our Melbourne Based Design agency – BrandVillage has achieved this goal by tapping into the talents of their highly experienced and qualified designers, whom they take pride in. It is time to build your brand, or if you are planning to rebrand your company, try out a free consultation with BrandVillage logo design experts to open the world of opportunities for the brand your company stands for.
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