Published: June 22, 2023
Minimalism is an appreciation of space- Luciana.
Something is captivating about minimalism and especially in the context of logo design.
You see, apart from just having a tag associated with it, like zen gardens and one-cup pantries, minimalism can elevate your brand’s identity when fused with a logo design.
How? Through annihilating non-essential and focusing on the finer points.
Though indeed, designers are often trapped in the concept of over-designing. But the experts at BrandVillage are known for their knack for stripping down design back to its basics.
I (Kate) and my team always focus on the essentials so that we can curate a splendid minimalist logo design for our clients that gives their brand’s logo a timeless gaze that stops their audience in their tracks.
Brand Village is the leading logo design agency Melbourne that has been providing minimalist logo design services for more than half a decade that distils brands to their essence.
With that said, if you want to enhance your brand’s value with aesthetic and inventive logos, get in touch with our ingenious team.
Meanwhile, let’s unwrap the notion of minimalism.
Three words characterise minimal logos:
In simpler terms, minimalism or a minimal logo is a design approach in which unnecessary extras are avoided, and the emphasis is entirely on the core design concept.
But have you ever wondered about the humble origins (history) of the word minimalism?
According to this article, minimalism owes much of its influence to the Bachua school’s vision between 1920-1930.
Although the original trendsetters were the Japanese who used the word minimalism in their creativity.
There’s this concept that they had named “Ma” (space between two objects), which they usually applied in their design aesthetics.
Have you heard the statement “less is more” and how perfectly it resonates with logo design?
If not, don’t stew, pal, because we have compiled a list of rad benefits that’ll make this whole phrase a total sense.
You see, these benefits are demonstrated by the logos of prominent brands, characterized by their minimalistic designs that will be explored further.
But before that, let’s understand why minimalist logos work best for your business.
There’s one common thread that all booming businesses worldwide have packed into themselves: they all have simple, smart, and unique logos.
These three golden words (simple, smart, and unique) have been core elements in (the world of) graphic design for decades.
And when combined together (for logo), these three elements act as a visual representation of a business.
You see, a minimalist logo helps your target audience identify your business and what values it conveys.
Furthermore, there are myriad compelling reasons for you to embrace the concept of a minimalist logo for your business in Melbourne:
Did you know that our brains are biased towards those logos which are easy and have a minimalist design? Says an article published in Logo Geek.
To sump it up, an iconic minimalist logo is something which is:
And if you want your business in Melbourne to maintain a long-lasting impression through its logo, you must follow these five tips.
Besides these tips, a unique and minimalist logo doesn’t happen overnight; you must put in your effort, sweat, research, consistency, and aid from Melbourne’s best design agency – BrandVillage.
You see, all the big brands have repurposed and redesigned their logos to match up with the latest logo trends.
We have a team of professional logo design experts that have distinguished their services from other agencies by combining science and art and is expanding swiftly.
All you need to do is connect with our experts at 0406-856-882 to know more.
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