What is Graphic Design? A Simple Guide 2024

Image has a black background with white text that reads “What is Graphic Design?” The text is in a large, bold font and is centered on the banner. The top left corner of the banner has the company’s logo, “BrandVillage™”, in white text. The top right corner of the banner has the company’s phone number, “0406 856 882”, in white text.

Published: September 22, 2023

In today’s competitive landscape, do you know what is the one element that helps businesses stay ahead?

Their visuals. 

Graphic designs heavily dominate their business visuals. BrandVillage has been helping businesses since 2008 with their graphic design to create the perfect identity.

Graphic design acts as the formal element for businesses to convey their message and capture the audience’s attention. In this blog, let’s take a closer look at the cornerstone of businesses in Melbourne- their graphic designs.

Graphic Design: The Art of Visual Storytelling

Image of a designer is seated at the desk, immersed in the world of graphic design, working on the design using a graphics tablet.

Graphic design is the perfect blend of creativity and functionality. Combining these two elements is important in helping businesses communicate their ideas and emotions efficiently. A unique graphic design for the business helps you stand out from the competition.

Graphic design is often divided into different levels or depths to ensure the perfect result for the specific brand. Since graphic design is the art of visual storytelling, it is an important aspect that helps portray your business to the audience.

Businesses of all sizes have been using graphic design to create their online and offline identities. For example, in the online space, graphic design can be used for website design, social media and logos. On the other hand, in the offline space, graphic design can be used for packaging. In both spaces, it can help create an identity and foster memorability amongst the audience.

Nowadays, graphic design has become a unique mode for portraying the brand personality. The better you present your brand personality to the audience, the more they will connect with it.

Different Elements of Graphic Design

The visual realm of graphic design comprises different elements like colours, fonts and more. Businesses should be cautious while deciding these elements as they significantly impact the audience. It sets a narrative for your business.

Your main goal in graphic design can range from promoting your products to building a strong brand identity. Using the correct graphic design elements, we aim to help you create an everlasting impression on your customers.

Some of the prominent elements that we focus on while developing the perfect graphic design for your brands are as follows:

  • Typography: The fonts you use in designing go beyond letters. Our professional graphic designers in Melbourne use the best font for logos and graphic design, which can accurately represent your brand voice and message. We understand what your brand tone and goals are and, therefore, set the narrative accordingly.
  • Colour: All of us know that colours evoke emotions. That’s precisely what we consider when choosing colours for graphic designs and logo colours for your brand. Like typography, we choose colours that convey your brand message and feelings. Every business should have their ‘brand colour’ to express themselves to the audience.
  • Imagery: Imagery is vital in graphic design. These are the elements that help create the perfect illusion for brands. We are very particular about the images that we choose for our clients. Not only does it help in capturing client attention, but it also helps us communicate the brand’s true essence.
  • Layout: The arrangement of all graphic design elements has a huge role in appearance. It helps to portray the message prominently. It is advisable to have an organized layout, or it will create a negative impression on the customers. At BrandVillage, we maintain an organized layout to improve user experience.
  • Consistency: One of the most important aspects of graphic design is undoubtedly consistency. Consistent and streamlining the design often helps to boost brand recognition and trust.

Goals of Graphic Design

Graphic design aims at helping businesses become brands. They help businesses focus on smaller elements so that it helps them achieve their goals.

But what are the major goals of businesses through graphic design? These include:

Building Brand Identity

Graphic design helps to set the base for building a strong brand identity. Your logo is the first thing your customers will see and interact with. The small elements of graphic design often play an essential role in establishing a unique brand identity. It also plays a vital role in ensuring the brands are recognizable.

Better Communication

Businesses must communicate with their customers to avoid a negative impact. Well, graphic design helps make communication easier for brands through visual appeal. Graphic design not only helps in communicating the message but also ensures proper resonation with the target market.

Engagement and Connection

Graphic design can help your business build connections and also get engagements. When you have a unique graphic design, it will grab the eyeballs of your customers. The visual appeal through graphic design is often strong and helps to keep the customers engaged. As a result, businesses can work on forming strong emotional connections with their customers.


Graphic design can also be hailed as the unsung hero of branding. The visuals and graphics often say a lot about the brands. Moreover, your customers will believe what they see, so you need to be very strong in graphic design. Do you want graphic designs that will help you communicate your message strongly? You need experts. You need BrandVillage – the Leading design agency in Melbourne. We are just a click away. Contact us to know more!

Let’s work together.