How Many Types of Graphic Designer And What Does a They Do?

Published: March 11, 2024

Have you ever found yourself impressed by a sleek website, a memorable logo, or even through the packaging of your favourite products? If yes, then you’ve experienced the magic of graphic design!

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ needs. They also focus on the logic of displaying elements in interactive designs to optimise the user experience.

Hello, I’m Kate, the owner of BrandVillage. I have been into graphic designing for the past 8 years. My extensive experience makes me well-versed in the ins and outs of graphic design. Today, I proudly lead a brilliant team of branding and designing experts in Melbourne, Australia.

For me, graphic design is about communication. Whether it’s a billboard you see on your way to work, the interface of an app you use daily, or the packaging of the snack you love, graphic design is everywhere. It’s an art form that combines creativity with strategy and art with technology. These combinations convey ideas that inspire, inform, and captivate audiences.

In this blog below, I will take you on an informative journey, detailing the insides of the working of a graphic designer. Whether you’re a budding designer, a business owner looking for the graphic design process, or simply an individual curious about the field, this blog is for you. So, let’s get started on this creative journey together to explore more!

Who Exactly is a Graphic Designer?

Graphic designers are creative minds who combine art with technology to share messages in eye-catching ways. They work across print and digital spaces, including –

• Company brand identity (logos, typography, and colour palettes),
• User interfaces on apps and websites,
• Books, magazines, newspapers, and other publications,
• Product packaging,
• Advertisements and commercials,
• Signage for stores, transportation, stadiums, and event spaces,
• Video games.

It doesn’t matter if graphic designers are formally trained or self-taught. What counts is their ability to convey ideas through design. These professionals always learn and keep up with the latest trends and software. This helps them keep their work fresh and relevant. In essence, graphic designers ensure that the design looks good, whether it’s a logo, an advertisement, or a webpage.

Graphic designers also design elements that tell a story and connect with the audience. Their role is crucial in making information accessible and engaging for everyone.

What are the Roles of a Graphic Designer?

For each visual we encounter daily, graphic designers are the masterminds behind them. Blending communication and art, they design visually engaging and easy-to-digest elements. Here’s a closer look at what graphic designers do-

Visual Storytelling

Graphic designers use a mix of images, texts, colours, and layouts to convey ideas and messages. They’re responsible for creating everything, including-

• Eye-catching posters
• Logo Designs
• Websites
• Unique packaging design for products.

Working in Varied Work Environments

Their roles can differ widely based on where they work. Some may focus on a single brand, ensuring a consistent visual identity across all materials. Others work in agencies or as freelancers, juggling projects for various clients.

Their roles range from selecting photos for advertisements to designing the entire layout for a brochure.

BrandVillage, the award-winning graphic design agency in Melbourne, has a dedicated, specialised team for each client and project. This approach guarantees quality and personalised attention to each visual element. We not only exceed the unique needs of the client but also leverage expertise to stand out in every space.

Collaboration and Communication with Different Team Members

A key part of the job involves interacting with clients to understand their vision and requirements. Graphic designers also collaborate with other professionals like marketers, writers, and developers. This step ensures that the final product looks good and serves its intended purpose effectively.

Tasks and Responsibilities

Graphic designers’ tasks include selecting images and typefaces, developing layouts, and creating logos. They also specialise in motion graphics or print media, tailoring their approach to suit different projects.

Feedback is a significant aspect of their work. It requires them to present concepts to clients or art directors and adjust based on their responses.

Responsibilities of A Graphic Designer Include:

• Go through the design briefs and finding out the requirements
• Advising strategies to engage target audiences to clients
• Identifying the best ways to communicate and illustrate clients’ vision with the best design practices
• Using the final illustration, proceed with designs, layout software, and photo editing,
• Selecting the best colours, layout, and typography according to the client’s vision,
• Designing rough drafts to finalise art arrangement, font size, and style.
• Making revisions based on client reviews and feedback
• Collaborating with clients and creative team members, including marketing, sales, and business operations. This is done during different design phases, determining project scope and deliverables.
• Using graphic design softwares for layouts and images. This communicates the company’s message and helps achieve artistic and decorative effects.
• Communicating designs to art directors or clients after incorporating their feedback.
• Testing the final graphics on different media platforms and ensure they are visually appealing.
• Reviewing the final graphics for errors before publishing them.

Continuous Learning

The design world is ever-evolving, with new trends and technologies emerging regularly. Graphic designers must stay updated on the latest software and graphic design trends to keep their work current and competitive.

Types of Graphic Designers 

Graphic design is a diverse field with specialists who use their unique skills and graphic design styles to create different visuals. Here’s a breakdown of the different types of graphic designers:

User Experience (UX) Designers

UX designers ensure the designs of digital products are easy to use and navigate. These include apps and websites. They focus on making user interactions as smooth as possible.

Web Designers

These designers are all about websites, working to make them good-looking and user-friendly. They decide how to layout a website, use colours and fonts, and blend each of these together.

Illustrators

Illustrators create images and drawings for books, advertisements, magazines, and more. They can work in various styles, from cartoonish to highly realistic.

Branding and Identity Designers

These designers help build a brand’s image. They create logos. They design packaging and develop the visual elements. All these represent a company or product’s identity across different platforms.

Print Designers

Print designers are experts in designing printable materials. These include business cards, brochures, product packaging, and menu cards. Print designers ensure the design translates well from screen to print.

Motion Graphic Designers

Motion graphic designers bring graphics to life through animation. They make animated ads. They also make educational videos and movie titles. They make content that moves and entertains.

Environmental Graphic Designers

These designers enhance our physical spaces with visual elements. They’re responsible for the signs and wayfinding systems. Environmental designers also provide visual exhibits we see in stores, museums, and public areas. Their designs help to navigate and enrich our environment.

Each of these graphic designers holds a significant role and value. The experts make sure to deliver the best quality work at BrandVillage.

Essential Skills for Graphic Designers 

Graphic designers need to be equipped with a mix of technical and transferrable skills. This helps them create compelling visual content that catches the audience’s attention. Here’s a complete breakdown of graphic designer skills hold expertise –

Technical Skills

• Expertise in Abode Creative Suite
• Ability to design engaging content for social media
• A stronghold in arranging text and selecting font
• Skills in designing attractive and user-friendly websites
• Creativity in designing packaging that stands out on shelves
• Ability to manage design projects at any phase
• Strong visual skills
• Talented in creating illustrations
• Skills in creating designs for different platforms and screen sizes.

Transferable Skills

Transferable skills include the expertise that can be taught to others as well. These include creativity, communication, and attention to detail. They also include collaboration and organisation. These also include meeting deadlines, editing, problem-solving, multi-tasking, and time management.

Why Opt for Graphic Design Services at BrandVillage? 

I have over 8 years of experience. I’ve steered our agency to make compelling designs. They are effective and truly speak to audiences. Here’s why choosing BrandVillage could be the best decision for your brand:

• Expertise & Creativity: Our team’s diverse graphic design portfolio showcases our ability to bring any vision to life, blending creativity with strategic insight.
• Customised Solutions: At BrandVillage, we understand that one size does not fit all. We tailor our services to meet your unique needs, ensuring your brand stands out.
• Efficient Delivery & Quality: We’re committed to meeting your deadlines without compromising on the exceptional quality we’re known for.
• Local Insight: Our deep understanding of the Australian market means your designs will not only look great but also resonate with your target audience.

I oversee every project. I ensure the work we deliver aligns with your expectations and our high standards.

At BrandVillage, we don’t just create designs. We craft experiences that connect and resonate. Choose us to bring your vision to life with the quality, creativity, and strategic thinking your brand deserves.