Published: December 25, 2023
We’re halfway through 2024, and we have seen a lot this year. Especially after the pandemic, we have seen various things, and logo design is primarily one of them.
Over the years, if there is one thing that has drastically changed is the logo. These small pieces of graphic design are meant to be timeless.
At BrandVillage, Our Logo designers in Melbourne have been following the trends and keeping up with businesses for the future of logo design. Now that the logo design trends are changing, we want to provide the best for our audience. Let’s look at some of the exclusive options for the future logo design.
Understanding current trends in logo design is crucial for brands aiming to stay relevant and competitive.
Although it’s almost the end of 2024, we are still waiting to see many things in the future, especially regarding logo design. These future tips for logo design will go beyond 2024 as well:
Do you remember when Pantone chose Viva Magenta as the prime colour for 2023? It was said to be the colour that expressed a new signal of strength. This is the vibe of 2023 that we will be going forward with.
2023 will be significantly affected by vivid colours. It pops up the energy and can be a major part of the logo design. Not only magenta, but the trend of bright and vivid colours is here to stay. These bright colours will act as a sign of optimism and offer the designs an extra layer of strength.
Abstract logo designs have been here for quite a long time. However, we will see a blend of traditional and abstract designs in the future. For example, it will reflect the use of 90s and modern-day designs. Well, the key to abstract botanical designs lies in being gentle.
The abstract botanicals will provide the option of logo design types. It brings the perfect combination of modernism and traditional aspects. Since sustainability is taking the front seat, botanicals will portray florals. We will establish unique logos with floral-inspired and abstract botanical designs.
Animated logos are the future, and we can’t overlook them. Now that AI is taking over, businesses focus on establishing animated logos. Moreover, animated logos will become more valuable since we are already used to video content.
We will help you build animated logos and strategically place them in your account. You can focus on building animated logos as a whole or in a single component. For example, Shazam is one of the prime examples of animated logos. The logo keeps moving as you play the song, gathering everyone’s attention.
When discussing logo design, we must recognize the importance of minimalism. Minimalist logo designs have existed for some time now and form an important part of simplicity. Minimalism and simplicity together help in fostering memorability amongst the audience.
With the help of minimalism, you will be able to express the message. Furthermore, it will also help boost branding and put across your brand values. Now that we are moving to a more complicated aspect, a minimalist and easy-to-remember logo design can help your brand become familiar.
One significant aspect that we must pay attention to in the future of brand logos is handmade logos. Handmade logos may seem like a bit of hard work, but they are worth the hype. Once the handmade logos are made, they can be digitized and designed, which will establish a unique brand identity.
The handmade designed logos are easy to replicate, especially in terms of digitization. Moreover, these play an important role in establishing the off-kilter impact, which will make your logo look better.
Another trend dominating the logo design market is hypertype. One of the biggest brands using hyperletter-type logos is Airbnb. With the help of hyperletter type, it will be much easier to stylize your logos. Moreover, combining the hyperletter types with stylization can help you establish uniqueness.
You can saturate the logo colours for hyperletter-type. However, it would help if you were slightly careful with the elements overlapping. In some cases, you may need to establish the difference of colours. Thus, our designers at the leading design agency in Melbourne take care of small nuisances that can avoid these issues. We prioritise form over function, thereby making your design impactful.
Instead of intricate designs, basic geometric shapes like triangles, circles, squares, and clean lines are becoming popular. These shapes simplify the logo’s appearance. To add distinction, designers employ vibrant, high-contrast colours that might resonate more with a brand’s story than the logo itself.
Alternatively, some opt for a stark black-and-white colour scheme with simple circular and square logos to maximise the minimalist effect. Negative space is also increasingly used to maintain visual interest with straightforward geometry.
The concept of “Less is more” is not new in graphic design and is a relevant trend in logo design. For instance, in 2021, companies like KIA and Google simplified their already understated logos using basic shapes. In 2022, Citroën underwent a similar redesign.
By 2024, more companies, including Fanta and Webflow, have followed this trend. Fanta notably switched from its iconic orange to a white-blue colour scheme, and Webflow introduced a simple geometric logo mark alongside WF Visual Sans font.
While the trend of basic geometric shapes is predominantly about logo marks, it also influences fonts, albeit less frequently. This shift aligns more with global typography trends and the preference for minimalist styles.
Bright colours, though eye-catching and bold, pose integration challenges. They require careful handling to fit seamlessly into a brand’s design system across websites, digital platforms, social media, and print materials.
Examples like Abbyy or Creative Cloud illustrate this challenge well. Despite the potential risks—where many attempts to use vivid colours have failed—many designers are now choosing to push the boundaries by increasing saturation and experimenting with neon palettes for their logos, hoping to make an immediate visual impact.
Gradients in logos are also making a comeback. Once thought to be a fading trend, gradients have gained popularity again since 2020, seen in various major redesigns like the two-colour gradients of Avon and the vibrant gradient rainbow in Discovery Channel and Adobe’s logos.
Looking ahead to 2024, there’s an expectation of seeing even more creative uses of gradients in logo design, ranging from subtle to bold colour solutions. This trend suggests a continuing evolution in how designers aim to captivate and engage audiences through more dynamic and colourful logos.
The appeal of vintage design is evident in the proliferation of old-school fonts and numerous projects on Behance that showcase traditional designs with vintage-style typography. These projects have attracted clients across various sectors, from restaurants to healthcare.
Although sans serifs remain the preferred choice for many logos, the widespread adoption of retro aesthetics is remarkable and suggests a move towards more eclectic design solutions.
The continuous stream of successful redesigns featuring typefaces from the 1960s to the 1980s indicates that vintage aesthetics aren’t just appealing; they’re captivating and engaging.
This trend has expanded beyond indie studios and small businesses to reach a broader community that appreciates good design. For these audiences, an effective logo should be easy to understand and memorable qualities that transcend the mere appeal of trendy designs.
Nowadays, logo design trends are all about keeping things simple and clean. Remember those detailed logos with animals, flowers, or mythological figures? While they look beautiful and show a lot of skill, they aren’t the best for fitting different sizes, like on mobile screens or small prints.
Responsive logos are now a big deal in branding. This isn’t a new trend; it’s become a must-have feature for any logo. These logos can easily adjust from big formats, like on a website, down to small sizes, like on your phone or a tiny badge. This change is all about making pretty, versatile, and practical logos.
Realistic logos with many details can be a hassle, especially when you need to shrink them. That’s why many brands are opting for simpler, minimalist logos. These logos save a lot of time and work for designers and ensure the logo looks good everywhere, whether big or small. The key here is how the logo looks and how well it works in different situations.
It took logo designers a couple of years to start seriously using fancily drawn letters in their projects, much like the trend with vintage logos. Initially, it all started with concepts—creative designers experimenting with bold typefaces, unique colour mixes, patterns, and graphics. The trend grew when innovative entrepreneurs from sectors like hipster cosmetic brands, breweries, and street food vendors began adopting these experimental designs.
A significant shift occurred last year when Nucao, a German chocolate brand, moved from a clear, easy-to-read sans-serif logo to one featuring experimental typography. This change marked a significant milestone in the industry.
Nucao isn’t alone in this shift. Various businesses, including delivery services, food producers, and convenience stores, have successfully adopted experimental typography, appealing to broad audiences. The trend is gaining momentum, with more companies considering rebranding to incorporate these dynamic styles.
Artistic typography is becoming a haven for those fond of serif fonts, regarded as timeless classics rather than just trends. Despite the ongoing popularity of elegant serif fonts in branding and packaging from 2022-2023, brands looking to stand out are now exploring more intricate and twisted serif designs. If you want your logo to be more than just attractive—if you want it to be trendy and hip—consider these innovative serif variations.
Many designers prefer sans serif fonts because they are easier to work with. Sans serif fonts adapt more smoothly to different screen sizes and canvas dimensions across various social media platforms and mobile apps, making them ideal for responsive logos. Interestingly, a few years ago, we saw the opposite trend: many companies moved from sans serif to serif fonts, riding the wave of retro design popularity.
Even though retro styles are returning today, there’s a sensible pragmatism in the air. We can expect to continue seeing a lot of clean, straightforward sans-serif text-based logos.
If you think sans-serif logos are dull, you might have yet to explore their full range of possibilities. Sans serif fonts come in various shapes, weights, colour options, outline styles, and designs that use only lowercase letters. Some brands have even transitioned from one sans serif style to another in rebranding efforts, resulting in stunning designs that capture more attention than even the most intricate script typefaces. This approach allows for creating impactful logos that resonate personally, forge emotional connections with the audience, and leave a lasting impression.
While vintage logos and experimental typography might seem more visually striking, lettermark logos and emblems stand out for their practicality. These logos are unparalleled in saving space, integrating well with other design elements, and adapting effortlessly to smaller screens or business cards. This trend highlights the modern design community’s appreciation for responsive design.
If you want to create something big, bright, and expressive, there may be better choices than lettermark logos. However, it’s crucial to remember that the essence of design isn’t just about creating a beautiful image; it’s about improving functionality and communication through graphic design.
In this light, working with lettermark logos represents a unique challenge: to encapsulate a brand’s entire philosophy, tone of voice, and aesthetic appeal in a single, compact design element. This approach not only meets the aesthetic needs of the target audience but also offers a succinct and practical representation of the brand.
Expect more freeform shapes, playful logos, and quickly drawn cartoon characters in corporate branding. There’s also a growing appreciation for logos with hand-drawn elements created spontaneously and straightforwardly. Many projects and teams adopt logos where the brand name is written casually and hand-drawn.
These types of logos celebrate a raw, unfinished aesthetic. Even if you’re a fan of clean minimalism and traditional logo designs, this trend toward a more relaxed, mid-2010s style could effectively express certain brands’ unique identities. Additionally, exploring pixel art-style logos offers a nostalgic throwback and provides considerable creative freedom, blending old-school charm with modern digital art techniques.
At BrandVillage, we are dedicated to making the designs more effective. Having worked with numerous brands over the years, we have always aimed at helping our clients be ready for the future. The logos that we design stay on top of the trends. Moreover, we can also establish uniqueness while making your brand message clear.
Our designers have always focused on the smallest elements to boost your logo design. We help you stay updated with the latest trends while also ensuring that your business receives the best. We design timeless logos that are here to stay forever.
Want such exclusive logos? Contact us to know more!
What are the key logo design trends for 2024?
The year is shifting towards vivid colours and gradients, moving away from the subdued tones of 2023. Minimalism remains popular, characterised by clean lines, sans serif fonts, and minimal graphic elements, encouraging designs that break from past conventions.
What types of logos are gaining popularity?
The trending logo types include vintage wordmark logos, which offer a classic, elegant look reminiscent of the Coca-Cola style, and minimalist logos, which feature minimal graphical details and are favoured for their adaptability, especially on small screens like mobile devices.
What styles are prevalent in current logo design?
Logo design in 2024 celebrates the use of symbolism and typographic creativity. Designers are exploring both simple forms to convey complex ideas and experimenting with unique typefaces and shapes, aiming to create impactful and memorable logos while ensuring a strong visual impact.
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